Data
Marketing Mix Modeling: Practical Setup with Robyn
Build attribution models with Meta's Robyn framework using saturation curves, adstock decay, and holdout validation. SQL, R, and production pipeline.
· 8 min read
data
Data
Analytics, tracking, BigQuery and data architecture.
13 posts
verianalizi
Reverse ETL: Activating Data from Your Warehouse to Operational Tools
Hightouch, Census, Segment Reverse ETL — production architectures, design tradeoffs, and CDP integration comparison.
· 8 min read
Data
Identity Resolution: From 6 Signals to a Single Customer Identity
Engineering customer identity unification using hash matching, probabilistic linking, and household clustering. BigQuery + CDP implementation guide.
· 8 min read
Data
Modern Marketing Data Stack with dbt + BigQuery
From source mapping to semantic layer: how to turn marketing data into a decision engine. dbt modeling layers, exposure definitions, and production pipeline architecture.
· 8 min read
Data
Server-Side GTM and Conversion API: From Zero to Production
Cloud Run/Workers deployment, container templates, deduplication strategies. Technical roadmap for shipping server-side measurement to production.
· 8 min read
verianalizi
Cohort Table Architecture: Scaling Retention Analysis in Production
Materialized views, partitioning, and query cost optimization design for querying 100M+ daily events in cohort tables in 5 seconds.
· 8 min read
verianalizi
Privacy-First Analytics: Plausible + Server-Side Aggregation
Cookieless measurement architecture: GDPR/KVKK-compliant tracking with Plausible Analytics, server-side aggregation, and a practical GA4 alternative.
· 8 min read
Data
Marketing Mix Modeling: Practical Setup with Robyn
Meta's open-source MMM framework Robyn enables saturation, adstock, and holdout validation with practical R code and correct data structures for post-cookie measurement.
· 8 min read
Data
Identity Resolution: From 6 Signals to a Single Customer Identity
Technical architecture for unifying fragmented signals into one customer profile using hash matching, probabilistic linking, and household identity.
· 8 min read
Data
Modern Marketing Data Stack with dbt + BigQuery
Source mapping, modeling layers, semantic layer, and exposures: production-ready architecture connecting marketing data to decision-making with dbt and BigQuery.
· 8 min read
verianalizi
Privacy-First Analytics: Plausible and Server-Side Aggregation
KVKK/GDPR-compliant measurement: Plausible + server-side aggregation for cookieless tracking, GA4 comparison, and production architecture.
· 8 min read
Data
Marketing Mix Modeling: Practical Setup with Robyn
Deploy Meta's open-source MMM library Robyn on BigQuery to model saturation curves, adstock decay, and holdout validation for accurate channel ROI attribution.
· 8 min read
Data
Identity Resolution: Six Signals to Unified Customer Identity
Modern solution architectures transforming scattered signals into single customer identity through hash matching, probabilistic linking, and household identity.
· 8 min read