data
Analytics, tracking, BigQuery and data architecture.
18 posts
Data
Learn how to scale retention cohort analysis in production using materialized views, partition strategy, and query cost optimization to reduce costs by 90% while enabling real-time decisions.
verianalizi
Cookieless tracking, KVKK/GDPR compliance, and GA4 alternative architecture. How to achieve 100% compliance with Plausible + server-side aggregation.
Data
Deploy Meta's open-source MMM tool Robyn to production: saturation curves, adstock decay, and holdout validation for data-driven channel optimization.
Data
Architectural differences between Hightouch, Census, and Segment Reverse ETL platforms, use case comparisons, and production deployment strategies.
Data
Hash matching, probabilistic linking, and household identity—connecting fragmented signals and binding marketing data to decision engines.
Data
Source mapping, modeling layer, semantic layer, exposures — architecture and practical dbt implementation connecting marketing data to decision-making.
Data
Practical guide to deploying sGTM container on Cloud Run, setting up Meta CAPI integration, and improving measurement quality through event deduplication.
Data
Meta's Robyn framework for MMM implementation: saturation curves, adstock decay, holdout validation. R code and BigQuery integration included.
Data
How to unify fragmented touchpoints into one customer identity using hash matching, probabilistic linking, and household identity. Server-side pipeline and practical schema.
Data
Technical guide to deploying server-side GTM containers on Cloud Run or Workers, establishing Conversion API deduplication, and designing production-ready monitoring.
Data
Cookieless measurement architecture: Plausible, server-side aggregation, and GDPR/KVKK-compliant tracking. GA4 comparison and first-party data integration.
Data
Hash matching, probabilistic linking, and household clustering to unify fragmented touchpoints into one customer identity. Production identity graph architecture essentials.
Data
Build attribution models with Meta's Robyn framework using saturation curves, adstock decay, and holdout validation. SQL, R, and production pipeline.
Data
Engineering customer identity unification using hash matching, probabilistic linking, and household clustering. BigQuery + CDP implementation guide.
verianalizi
Cookieless measurement architecture: GDPR/KVKK-compliant tracking with Plausible Analytics, server-side aggregation, and a practical GA4 alternative.
Data
Technical architecture for unifying fragmented signals into one customer profile using hash matching, probabilistic linking, and household identity.
Data
Source mapping, modeling layers, semantic layer, and exposures: production-ready architecture connecting marketing data to decision-making with dbt and BigQuery.
Data
Modern solution architectures transforming scattered signals into single customer identity through hash matching, probabilistic linking, and household identity.