Data
Identity Resolution: Unifying Six Signals Into One Customer Identity
Hash matching, probabilistic linking, and household identity—connecting fragmented signals and binding marketing data to decision engines.
· 8 min read
data
Data
Analytics, tracking, BigQuery and data architecture.
18 posts
Data
dbt + BigQuery for Modern Marketing Data Stack
Source mapping, modeling layer, semantic layer, exposures — architecture and practical dbt implementation connecting marketing data to decision-making.
· 8 min read
Data
Server-Side GTM and Conversion API: Zero to Production
Practical guide to deploying sGTM container on Cloud Run, setting up Meta CAPI integration, and improving measurement quality through event deduplication.
· 8 min read
Data
Cohort Table Architecture: Scaling Retention Analysis in Production
Learn how to scale cohort analysis tables in production using materialized views, partitioning, and query cost optimization techniques.
· 8 min read
verianalizi
Privacy-First Analytics: Plausible and Server-Side Aggregation
Cookieless tracking, GDPR/KVKK compliance, and GA4 alternative: rebuilding user measurement with Plausible + server-side aggregation architecture.
· 9 min read
Data
Marketing Mix Modeling: Practical Setup with Robyn
Meta's Robyn framework for MMM implementation: saturation curves, adstock decay, holdout validation. R code and BigQuery integration included.
· 8 min read
Data
Reverse ETL: From Data Warehouse to Operational Tools
How Hightouch, Census, and Segment move enriched customer data from BigQuery/Snowflake to CRM, ad platforms, and email services. Use case comparison and architectural trade-offs.
· 8 min read
Data
Identity Resolution: From 6 Signals to a Single Customer Identity
How to unify fragmented touchpoints into one customer identity using hash matching, probabilistic linking, and household identity. Server-side pipeline and practical schema.
· 8 min read
Data
Server-Side GTM and Conversion API: Zero to Production
Technical guide to deploying server-side GTM containers on Cloud Run or Workers, establishing Conversion API deduplication, and designing production-ready monitoring.
· 8 min read
Data
Privacy-First Analytics: Plausible + Server-Side Aggregation
Cookieless measurement architecture: Plausible, server-side aggregation, and GDPR/KVKK-compliant tracking. GA4 comparison and first-party data integration.
· 8 min read
verianalizi
Marketing Mix Modeling: Practical Setup with Robyn
Meta's open-source MMM library Robyn demonstrated on production data, covering saturation curves, adstock decay, and holdout validation.
· 8 min read
Data
Identity Resolution: From 6 Signals to Single Customer Identity
Hash matching, probabilistic linking, and household clustering to unify fragmented touchpoints into one customer identity. Production identity graph architecture essentials.
· 8 min read
Data
Marketing Mix Modeling: Practical Setup with Robyn
Build attribution models with Meta's Robyn framework using saturation curves, adstock decay, and holdout validation. SQL, R, and production pipeline.
· 8 min read
Data
Identity Resolution: From 6 Signals to a Single Customer Identity
Engineering customer identity unification using hash matching, probabilistic linking, and household clustering. BigQuery + CDP implementation guide.
· 8 min read
verianalizi
Privacy-First Analytics: Plausible + Server-Side Aggregation
Cookieless measurement architecture: GDPR/KVKK-compliant tracking with Plausible Analytics, server-side aggregation, and a practical GA4 alternative.
· 8 min read
Data
Identity Resolution: From 6 Signals to a Single Customer Identity
Technical architecture for unifying fragmented signals into one customer profile using hash matching, probabilistic linking, and household identity.
· 8 min read
Data
Modern Marketing Data Stack with dbt + BigQuery
Source mapping, modeling layers, semantic layer, and exposures: production-ready architecture connecting marketing data to decision-making with dbt and BigQuery.
· 8 min read
Data
Identity Resolution: Six Signals to Unified Customer Identity
Modern solution architectures transforming scattered signals into single customer identity through hash matching, probabilistic linking, and household identity.
· 8 min read