Marketing
The New Era of Performance Marketing
In the post-cookie world, performance marketing now demands engineering discipline. Without signal architecture, server-side tracking, and testing infrastructure, success is impossible.
· 8 min read
marketing
Marketing
Performance marketing, strategy and growth.
26 posts
Marketing
Cross-Channel Orchestration: Paid + Email + Push Attribution
Engineering discipline for multi-channel performance measurement using identity graphs, lifecycle event mapping, and hold-out validation groups.
· 8 min read
Marketing
Consent Mode v2 and TCF 2.2: How We Manage Modeling Loss
Technical guide explaining the tradeoff between GDPR-compliant measurement and signal loss through real scenarios. The engineering reality of consent modeling.
· 8 min read
Marketing
Creative Operations: Structured Variation Strategy for Bidding Algorithms
Build creative testing architecture for Performance Max and Advantage+ that feeds correct signals to AI: dimension-based variation, creative fatigue rotation, and incrementality validation.
· 8 min read
Marketing
MMM + Incrementality: 2026's Attribution Stack
Robyn, Meta Lift, geo experiments — which tool for which question? New layers of marketing impact measurement in the post-cookie era.
· 8 min read
Marketing
Ad Attribution Stack After iOS 17
ATT, SKAdNetwork 4, and modeled conversions reshape mobile performance marketing. How to architect measurement in the post-lookback maturity phase.
· 6 min read
Marketing
Fast Decision-Making with Bayesian A/B Tests
Skip the waiting period of frequentist tests. Use sequential testing, posterior probability, and dynamic sample sizing to accelerate A/B tests by 3x.
· 7 min read
Marketing
Server-Side Conversions: Setting Up Meta CAPI Correctly from Scratch
Post-iOS privacy changes: implement Meta CAPI and sGTM architecture with event match quality, deduplication, and signal strategies to recover attribution signal.
· 8 min read
Marketing
Cross-Channel Orchestration: Paid + Email + Push Attribution
Unite user journeys with identity graphs. Map lifecycle events and use hold-out groups to measure each channel's true contribution.
· 8 min read
Marketing
Consent Mode v2 and TCF 2.2: Managing Modeling Loss in GDPR Compliance
Navigate Google's consent modeling architecture and TCF 2.2 integration to minimize GDPR-compliant measurement loss with real-world implementation scenarios.
· 8 min read
Marketing
Creative Operations: Feeding Architecture for Bidding Algorithms
The creative variation volume, test velocity, and signal density architecture required for algorithm learning in Performance Max and Advantage+ campaigns.
· 7 min read
Marketing
Ad Attribution Stack After iOS 17
ATT, SKAdNetwork 4, modeled conversions: How mobile attribution architecture evolved post-iOS 17, which signal sources are reliable, why incrementality testing became mandatory?
· 6 min read
Marketing
Bayesian A/B Testing for Faster Decision-Making
Learn sequential decision-making with Bayesian methods instead of frequentist fixed sample requirements. Speed up testing cycles and make data-driven decisions faster.
· 8 min read
Marketing
Consent Mode v2 and TCF 2.2: Managing Modeling Loss
GDPR compliance + measurement loss tradeoff guide using Google Consent Mode v2 and TCF 2.2. Modeling accuracy, signal gaps, and practical solutions.
· 8 min read
Marketing
Creative Operations: Feeding the Bidding Algorithm
Creative testing architecture for Performance Max and Advantage+. Algorithm feeding rhythm, variation taxonomy, and cross-channel creative data infrastructure.
· 8 min read
Marketing
MMM + Incrementality: Your 2026 Attribution Stack
Robyn, Meta Lift, and geo experiments — which method works when? A technical guide to rebuilding attribution in the post-cookie era.
· 8 min read
Marketing
iOS 17+ Attribution Stack After ATT
SKAdNetwork 4, modeled conversions, and post-install lookback windows. Practical measurement architecture for iOS marketing in 2026.
· 8 min read
Marketing
Fast Decision Making with Bayesian A/B Testing
Replace rigid frequentist sample size rules with Bayesian sequential testing. Update posterior distributions in real time, make confident stopping decisions earlier.
· 8 min read
Marketing
Consent Mode v2 and TCF 2.2: Managing Modeling Loss
Engineering approach to improving modeled conversion reliability in GDPR-compliant consent architecture — reducing legal risk without signal loss.
· 8 min read
ppc
Creative Operations: Feeding Variation to the Bidding Algorithm
How to architect creative variation for Performance Max and Advantage+ campaigns. Practical framework from 400+ tested creatives.
· 7 min read
ppc
MMM + Incrementality: Your 2026 Attribution Stack
Robyn, Meta Lift, geo experiments — which method, when? A practical decision tree for post-cookie attribution.
· 8 min read
Marketing
iOS 17 Post-ATT Attribution Stack
Rebuilding iOS attribution with SKAdNetwork 4, modeled conversions, and incrementality tests: practical strategy for post-lookback maturity era.
· 8 min read
Marketing
Fast Decision-Making with Bayesian A/B Testing
Escape the fixed sample size trap of frequentist tests. Bayesian sequential monitoring and early stopping compress test cycles by 40-60% without sacrificing statistical rigor.
· 8 min read
Marketing
Creative Operations: Variation Strategy for the Bidding Algorithm
Creative testing architecture in Performance Max and Advantage+ campaigns: generating signals for algorithms, building variation systems, scaling winners.
· 8 min read
Marketing
Fast Decision-Making with Bayesian A/B Testing
Break free from frequentist test constraints. Sequential testing logic, dynamic sample sizing, and Bayesian A/B testing enable performance marketing decisions in days, not weeks.
· 8 min read
Marketing
Server-Side Conversions: Setting Up Meta CAPI the Right Way
Complete guide to sGTM + Conversion API architecture, event match quality optimization, deduplication strategies, and first-party data pipelines for post-iOS 17 attribution.
· 8 min read