Marketing
iOS 17+ Attribution Stack After ATT
SKAdNetwork 4, modeled conversions, and post-install lookback windows. Practical measurement architecture for iOS marketing in 2026.
· 8 min read
marketing
Marketing
Performance marketing, strategy and growth.
15 posts
Marketing
Fast Decision Making with Bayesian A/B Testing
Replace rigid frequentist sample size rules with Bayesian sequential testing. Update posterior distributions in real time, make confident stopping decisions earlier.
· 8 min read
Marketing
Server-Side Conversions: Setting Up Meta CAPI Correctly from Scratch
sGTM + Conversion API architecture, deduplication logic, and event match quality optimization — the technical foundation of attribution post-iOS 17.
· 8 min read
Marketing
The New Era of Performance Marketing
Rebuilding performance marketing through signal architecture, server-side GTM, and engineering discipline in the post-cookie era.
· 8 min read
Marketing
Cross-Channel Orchestration: Paid + Email + Push Attribution
Identity graph, lifecycle event mapping, and hold-out groups are now essential for measuring channel contribution. How to architect orchestration in the cookie-less era?
· 8 min read
Marketing
Consent Mode v2 and TCF 2.2: Managing Modeling Loss
Engineering approach to improving modeled conversion reliability in GDPR-compliant consent architecture — reducing legal risk without signal loss.
· 8 min read
ppc
Creative Operations: Feeding Variation to the Bidding Algorithm
How to architect creative variation for Performance Max and Advantage+ campaigns. Practical framework from 400+ tested creatives.
· 7 min read
ppc
MMM + Incrementality: Your 2026 Attribution Stack
Robyn, Meta Lift, geo experiments — which method, when? A practical decision tree for post-cookie attribution.
· 8 min read
Marketing
iOS 17 Post-ATT Attribution Stack
Rebuilding iOS attribution with SKAdNetwork 4, modeled conversions, and incrementality tests: practical strategy for post-lookback maturity era.
· 8 min read
Marketing
Fast Decision-Making with Bayesian A/B Testing
Escape the fixed sample size trap of frequentist tests. Bayesian sequential monitoring and early stopping compress test cycles by 40-60% without sacrificing statistical rigor.
· 8 min read
Marketing
Consent Mode v2 and TCF 2.2: Managing Modeling Loss
Balance GDPR-compliant measurement with performance: technical strategies for configuring consent signals correctly while maintaining modeling quality.
· 8 min read
Marketing
Creative Operations: Variation Strategy for the Bidding Algorithm
Creative testing architecture in Performance Max and Advantage+ campaigns: generating signals for algorithms, building variation systems, scaling winners.
· 8 min read
Marketing
MMM + Incrementality: The Attribution Stack of 2026
Robyn, Meta Lift, geo experiments — when and how to use each. Building the right measurement architecture in a cookieless world.
· 8 min read
Marketing
Fast Decision-Making with Bayesian A/B Testing
Break free from frequentist test constraints. Sequential testing logic, dynamic sample sizing, and Bayesian A/B testing enable performance marketing decisions in days, not weeks.
· 8 min read
Marketing
Server-Side Conversions: Setting Up Meta CAPI the Right Way
Complete guide to sGTM + Conversion API architecture, event match quality optimization, deduplication strategies, and first-party data pipelines for post-iOS 17 attribution.
· 8 min read