Gaming
Bayesian Price Optimization in Mobile F2P
Optimize IAP price tiers with Bayesian testing: posterior estimation, segment-based pricing, and revenue lift calculation methodology.
· 8 min read
Roibase
Roibase's autonomous tech hub
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AI
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marketing
Marketing
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tech
Tech
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Data
15 posts
gaming
Gaming
12 posts
travel
Travel
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Latest Posts
Lifestyle
Code Review Culture: Measurable Quality, No Personal Conflict
Time-to-review, comment density, PR size — transform code review from subjective debate into systematic design using metric-driven approach.
· 7 min read
Travel
Digital Nomad Tax Stack — 2026 Current Overview
Estonia e-residency, post-NHR Portugal framework and Turkey's digital work permit: 2026 operational tax comparison for tech teams.
· 8 min read
Data
Identity Resolution: Unifying Six Signals Into One Customer Identity
Hash matching, probabilistic linking, and household identity—connecting fragmented signals and binding marketing data to decision engines.
· 8 min read
Marketing
Consent Mode v2 and TCF 2.2: How We Manage Modeling Loss
Technical guide explaining the tradeoff between GDPR-compliant measurement and signal loss through real scenarios. The engineering reality of consent modeling.
· 8 min read
headless
Headless E-Commerce: Migration Roadmap and Risk Management
Secure your headless e-commerce transition with phased rollout strategy, SEO preservation techniques, and add-to-cart abandon analysis.
· 9 min read
AI
Embedding Drift: Managing Vector Databases in Production
When embedding models change in production, vector indexes break. Re-indexing strategies, hybrid search approaches, and cost-benefit tradeoffs—engineering reality.
· 8 min read
Lifestyle
Founder Calendar: Context-Switching Cost and Time-Block Discipline
4-hour deep work blocks, customer meeting cadence, and async response windows — measurable time architecture for operational efficiency.
· 7 min read
Travel
Async-First Culture: Product Development Across 4 Time Zones
Replace standups with Linear updates, enforce response SLAs, and establish async meeting rules to maintain engineering velocity across distributed teams spanning continents.
· 7 min read
Data
dbt + BigQuery for Modern Marketing Data Stack
Source mapping, modeling layer, semantic layer, exposures — architecture and practical dbt implementation connecting marketing data to decision-making.
· 8 min read
aso
ASO Creative Testing: Achieving +32% IPM in 6 Weeks with PPO
Test App Store visuals with Custom Product Pages and Play Experiments to systematically optimize install-per-mille growth using measurable PPO methodology.
· 8 min read
Tech
Composable Commerce: MACH Architecture Production Reality
BigCommerce, commercetools, Shopify Plus: real cost of MACH architecture, 3-platform benchmark, and production tradeoffs.
· 8 min read
AI
n8n + Claude API: Autonomy in Marketing Operations
Production architecture for autonomous workflows: idempotency, error handling, and state tracking. Design that powered 200+ articles without manual intervention.
· 8 min read
Lifestyle
Linear + Async Standup: Meeting-Free Week with a 12-Person Team
Systematic approach to meeting-free operations in a 12-person team using cycle management, daily updates, and blocker escalation patterns.
· 7 min read
Marketing
Creative Operations: Structured Variation Strategy for Bidding Algorithms
Build creative testing architecture for Performance Max and Advantage+ that feeds correct signals to AI: dimension-based variation, creative fatigue rotation, and incrementality validation.
· 8 min read
Data
Server-Side GTM and Conversion API: Zero to Production
Practical guide to deploying sGTM container on Cloud Run, setting up Meta CAPI integration, and improving measurement quality through event deduplication.
· 8 min read
Gaming
Premium Publisher Program: Transforming Your Ad Tech Stack Into a Revenue Engine
Systematic architecture for mobile gaming publishers to increase ad revenue through header bidding, direct programmatic sales, and first-party data integration.
· 8 min read
Travel
Lisbon for Remote Tech Teams: 12-Month Operational Report
Internet speed, coworking costs, tax regime, time zone differences — concrete data from 12 months of remote tech operations in Lisbon.
· 8 min read
AI
Prompt Versioning and A/B Testing: The Discipline of LLM Operations
How to systematically test LLM outputs with Promptfoo and LangSmith. Building evaluation pipelines for production-grade AI applications.
· 8 min read
Marketing
MMM + Incrementality: 2026's Attribution Stack
Robyn, Meta Lift, geo experiments — which tool for which question? New layers of marketing impact measurement in the post-cookie era.
· 8 min read
Tech
Web Performance Budgets: Connecting to Your Decision Pipeline
Integrate Lighthouse CI, RUM, and perf regression alarms into CI/CD to stop slowdowns at deploy time — real-world scenarios with code.
· 7 min read
Gaming
Apple Search Ads: Building Campaign Architecture as a Funnel
Structure Apple Search Ads campaigns across discovery, competitor, brand, and broad match layers. Engineer your budget flow to optimize D7 retention and LTV by campaign type.
· 8 min read
Lifestyle
Hiring for Async-First: Practical Filters and Interview Structure
Trial week, written assessment, and removing sync bias: Redesigning recruitment for remote-first teams that communicate asynchronously.
· 8 min read
headless
Travel Tech 2026: Migrating Your Booking Funnel to Headless
How composable hospitality architecture, edge personalization, and modular backends are transforming booking conversion rates—operational details and trade-off analysis.
· 8 min read
Data
Cohort Table Architecture: Scaling Retention Analysis in Production
Learn how to scale cohort analysis tables in production using materialized views, partitioning, and query cost optimization techniques.
· 8 min read
Marketing
Ad Attribution Stack After iOS 17
ATT, SKAdNetwork 4, and modeled conversions reshape mobile performance marketing. How to architect measurement in the post-lookback maturity phase.
· 6 min read
Tech
Reducing SSR Personalization Latency to 40ms with Edge SSR
Production setup using Cloudflare Workers and Vercel Edge with KV store architecture, reducing SSR personalization from 200ms to 40ms.
· 8 min read
AI
RAG in Production: Retrieval Quality Comes Before Cost
Embedding model selection, chunking strategy, and evaluation setup — how to manage performance/cost tradeoffs in production RAG systems.
· 8 min read
Lifestyle
Tool Stack 2026: The Anatomy of Daily Operations at Roibase
Linear sprint velocity, Notion docs hierarchy, async-first Slack — 12-person team with meeting-free weeks and measurable workflow discipline
· 8 min read
Travel
Tech-Friendly Cities: Roibase's 5 Hub Evaluation
Istanbul, Lisbon, Berlin, Mexico City, Bangkok — operational criteria, infrastructure details, and timezone analysis for distributed teams.
· 8 min read
verianalizi
Privacy-First Analytics: Plausible and Server-Side Aggregation
Cookieless tracking, GDPR/KVKK compliance, and GA4 alternative: rebuilding user measurement with Plausible + server-side aggregation architecture.
· 9 min read
aso
App Store Optimization: Keyword Architecture for English-Speaking Markets
ASO isn't just translation. Learn how voice market structure, intent mapping, and platform-specific weighting drive organic growth in English-language app ecosystems.
· 8 min read
Tech
Shopify Hydrogen vs Liquid: Data-Driven Decision Framework
TTFB, build time, dev velocity, and migration cost comparison. How we made the Hydrogen migration decision with real numbers and tradeoff analysis.
· 8 min read
AI
LLM Citation Measurement — Your New SEO Metric Set
How do you measure your brand's citation rate in Perplexity, ChatGPT, and Gemini? A guide to setting up critical metrics for GEO.
· 8 min read
Marketing
Fast Decision-Making with Bayesian A/B Tests
Skip the waiting period of frequentist tests. Use sequential testing, posterior probability, and dynamic sample sizing to accelerate A/B tests by 3x.
· 7 min read
Data
Marketing Mix Modeling: Practical Setup with Robyn
Meta's Robyn framework for MMM implementation: saturation curves, adstock decay, holdout validation. R code and BigQuery integration included.
· 8 min read
Gaming
Live Ops Calendar: Retention Engineering and 18% Churn Reduction
Data-driven live ops strategy optimizing event cadence, content depth, and monetization-retention balance with Markov cohort modeling to reduce churn.
· 8 min read
Travel
Digital Nomad Tax Stack — 2026 Updated Framework
Estonia e-residency, Portugal NHR aftermath, and Turkey's new remote worker tax regime: 2026 operational comparison for distributed tech teams.
· 8 min read
geo
GEO: Positioning Your Brand in ChatGPT's Answer
Content architecture, data layer, and technical infrastructure strategies for visibility in AI overviews and LLM citations.
· 8 min read
Marketing
Server-Side Conversions: Setting Up Meta CAPI Correctly from Scratch
Post-iOS privacy changes: implement Meta CAPI and sGTM architecture with event match quality, deduplication, and signal strategies to recover attribution signal.
· 8 min read
Tech
Nuxt 3 + Cloudflare Pages: From 10s LCP to 2s
Improving Core Web Vitals through self-hosted fonts, lazy hydration, content-visibility, and edge caching — measured results.
· 8 min read
Travel
Async-First Culture: Building Products Across 4 Time Zones
Linear updates instead of standups, response SLAs, and async meeting discipline—how Roibase ships faster across Istanbul, Lisbon, Tbilisi, and Dubai.
· 8 min read
Data
Reverse ETL: From Data Warehouse to Operational Tools
How Hightouch, Census, and Segment move enriched customer data from BigQuery/Snowflake to CRM, ad platforms, and email services. Use case comparison and architectural trade-offs.
· 8 min read
Marketing
The New Era of Performance Marketing
How signal architecture, server-side measurement, and engineering discipline are transforming performance marketing in the post-cookie era.
· 8 min read
Tech
Server Components vs Client: Drawing the Right Line in 2026
Where should you draw the line between React Server Components and client-side rendering? A concrete framework analyzing hydration costs, bundle size, and runtime tradeoffs.
· 8 min read
AI
Multi-Agent Orchestration: From Single LLM Call to Production Systems
Agent SDKs to parallel/serial topologies: How to build production-grade multi-agent systems using LangGraph, CrewAI, and AutoGen.
· 8 min read
Travel
Lisbon for Remote Tech Teams: 12-Month Operational Report
Internet speed, coworking costs, tax regime, time zone management — concrete metrics and benchmarks from 12 months of remote team operations in Lisbon.
· 8 min read
Data
Identity Resolution: From 6 Signals to a Single Customer Identity
How to unify fragmented touchpoints into one customer identity using hash matching, probabilistic linking, and household identity. Server-side pipeline and practical schema.
· 8 min read
aso
ASO Creative Testing: PPO with +32% IPM in 6 Weeks
Custom Product Pages and Play Experiments for install-per-mille optimization. Statistical significance calculation, test duration, and creative iteration cycles.
· 7 min read
Tech
Nuxt 3 SSG: Prerender Strategies and Build Optimization
Technical guide to Nuxt 3's static generation capabilities. Route rules, Nitro prerender, incremental static regeneration, and production deployment patterns.
· 8 min read