Data
Marketing Mix Modeling: Practical Setup with Robyn
Build attribution models with Meta's Robyn framework using saturation curves, adstock decay, and holdout validation. SQL, R, and production pipeline.
Roibase
Latest Posts — AI · Marketing · Tech · Data · Gaming · Travel · Lifestyle.
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Data
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Latest Posts
Data
Build attribution models with Meta's Robyn framework using saturation curves, adstock decay, and holdout validation. SQL, R, and production pipeline.
Tech
Moving server-side rendering to the edge with Cloudflare Workers and Vercel Edge cut personalization from 250ms to 40ms. KV store architecture, code examples, and tradeoff analysis.
AI
How embedding models, chunking strategy, and eval setup determine retrieval quality in production RAG systems. Quality first, then cost optimization.
Lifestyle
Build team quality on numerical criteria—time-to-review, comment density, PR size rules—with systemic discipline instead of personal judgment.
Marketing
SKAdNetwork 4, modeled conversions, and post-install lookback windows. Practical measurement architecture for iOS marketing in 2026.
verianalizi
Hightouch, Census, Segment Reverse ETL — production architectures, design tradeoffs, and CDP integration comparison.
premiumyayinci
Combine header bidding, direct sales, and first-party data to drive 40%+ revenue growth. Technical architecture and operational playbook included.
Travel
Estonia e-residency, Portugal post-NHR regime, Turkey digital nomad visa — operational tax guide and jurisdiction comparison for tech teams.
AI
Measuring your brand's citation rate on Perplexity, ChatGPT, and Gemini is now core to SEO. Learn how to build a citation tracking system.
Marketing
Replace rigid frequentist sample size rules with Bayesian sequential testing. Update posterior distributions in real time, make confident stopping decisions earlier.
Tech
TTFB, build time, dev velocity, migration cost — how we chose between Hydrogen and Liquid using concrete metrics. Tradeoff analysis and real benchmark data.
aso
Budget flow from discovery to brand: how to structure broad match, competitor, and exact campaigns as a hierarchical funnel—ASA architecture for mobile game growth.
Lifestyle
Transform your calendar into an operational asset with 4-hour deep work blocks, async response windows, and customer meeting cadence.
Travel
Replace standups with Linear updates, implement response SLAs, enforce async meeting discipline — operational architecture for distributed tech teams spanning multiple continents.
Data
Engineering customer identity unification using hash matching, probabilistic linking, and household clustering. BigQuery + CDP implementation guide.
Marketing
sGTM + Conversion API architecture, deduplication logic, and event match quality optimization — the technical foundation of attribution post-iOS 17.
Tech
Self-hosted fonts, lazy hydration, content-visibility, and edge caching reduced Largest Contentful Paint by 80% in a Nuxt 3 project. Benchmarks and code examples included.
geo
Achieving visibility in generative AI overviews by architecting content around citation logic. Token economics, retrieval patterns, and measurement.
Lifestyle
Cycle management, daily updates, and blocker escalation patterns that eliminated synchronous standups. Numerical results and implementation details.
Travel
Internet speed, coworking costs, tax structure, time zone management — concrete data from 12 months of tech operations in Lisbon.
Data
From source mapping to semantic layer: how to turn marketing data into a decision engine. dbt modeling layers, exposure definitions, and production pipeline architecture.
Gaming
How to build ASO keyword strategy for Turkey's mobile gaming market. Localization, voice search patterns, and App Store algorithm mechanics explained.
Tech
React Server Components and Vue 3.5 transition reduce hydration costs while maintaining interactivity balance. Architectural decision guide with real numbers.
AI
Scale LLM applications with agent SDKs, tool use, and parallel/serial topologies. Navigate token costs, latency, and error isolation tradeoffs.
Lifestyle
Trial week, written evaluation, and measurable hiring process to eliminate sync bias. Discover how async work culture is established from the recruitment phase.
Marketing
Rebuilding performance marketing through signal architecture, server-side GTM, and engineering discipline in the post-cookie era.
Data
Cloud Run/Workers deployment, container templates, deduplication strategies. Technical roadmap for shipping server-side measurement to production.
Gaming
Data-driven event cadence, content depth, and monetization-retention balance. Live ops calendar methodology that reduced churn by 18% through retention engineering.
headless
Composable hospitality architecture, edge personalization, and conversion impact — the operational anatomy of moving booking funnels from monolith to headless stack.
AI
Post-Helpful Content Update: Which AI-generated content gets penalized, which ranks? Data-driven risk map and detection patterns.
Marketing
Identity graph, lifecycle event mapping, and hold-out groups are now essential for measuring channel contribution. How to architect orchestration in the cookie-less era?
Tech
Static site generation in Nuxt 3: route rules, nitro prerender, incremental builds, and edge deployment strategies with real benchmarks.
Gaming
Managing IAP price tests with posterior estimation: segmentation, price ladder A/B, false positive filtering, and posterior confidence intervals.
Lifestyle
Linear, Notion, Slack, Figma, Granola — proven integration patterns from 8 years of testing and concrete criteria for async-first team operations.
Travel
Istanbul, Lisbon, Berlin, Mexico City, Bangkok — operational criteria, infrastructure costs, and real-world scenarios for distributed tech teams.
verianalizi
Materialized views, partitioning, and query cost optimization design for querying 100M+ daily events in cohort tables in 5 seconds.
Marketing
Engineering approach to improving modeled conversion reliability in GDPR-compliant consent architecture — reducing legal risk without signal loss.
headless
Headless migration with SEO preservation, phased rollout strategy, and cart abandonment risk quantified. Real-time ATC abandon analysis included.
AI
Model migration, re-indexing costs, and embedding versioning—tradeoff analysis for sustaining vector database retrieval quality.
verianalizi
Cookieless measurement architecture: GDPR/KVKK-compliant tracking with Plausible Analytics, server-side aggregation, and a practical GA4 alternative.
aso
Statistical rigor in app store creative testing. How we scaled impression-to-product-page conversion through systematic A/B testing on iOS and Android.
Tech
BigCommerce, commercetools, Shopify Plus — what flexibility does MACH promise? What are the real costs in production and what will you accept?
AI
Autonomous workflow design, idempotency, error handling — the engineering reality of production-grade LLM automation.
Lifestyle
Managing attention economy with 4-hour deep work blocks, async response windows, and customer meeting cadence — measurement-driven calendar design.
ppc
How to architect creative variation for Performance Max and Advantage+ campaigns. Practical framework from 400+ tested creatives.
Data
Meta's open-source MMM framework Robyn enables saturation, adstock, and holdout validation with practical R code and correct data structures for post-cookie measurement.
premiumyayinci
Engineering approach that increases gaming publisher ad revenue by 40%+ through header bidding, direct sales, subscription monetization, and first-party data strategy.
Travel
How distributed tech teams replace standup meetings with Linear updates, response SLAs, and async decision protocols for operational reality.
AI
Building prompt eval pipelines with Promptfoo and LangSmith. Methods for preventing regression in production LLM workflows and measuring cost-quality tradeoffs.
ppc
Robyn, Meta Lift, geo experiments — which method, when? A practical decision tree for post-cookie attribution.